Beginning 2011 Marcos Jimenez was appointed CEO for Softtek USA and Canada, while continuing as a member of the organization’s Executive Board. Marcos joined Softtek in 1992, and quickly became a partner of the Banking business unit, to later venture into opening Softtek Peru. This enterprising effort provoked a domino effect in his professional career, and meant his past 19 years have been dedicated to Softtek. During this journey, he faced various challenging roles: a key entrepreneur in Peru, a sales leader in the U.S., and CEO for Softtek Spain and the U.K. Since 2004, he has been responsible for Sales and Marketing of Softtek USA, where he managed to double the company’s profitability within a short time frame. He holds a B.A. in Electronic Engineering from UAM (Universidad Autónoma Metropolitana).