HITEC 2026 New York City, NY Regional Event hosted by SAP

In this opening keynote, Ada Agrait, Global Chief Marketing Officer at SAP, shares her journey from her roots in Puerto Rico, to becoming one of the first Latina CMOs in the global tech industry. Her story is grounded in a core belief: your heritage, perspective, and lived experience are leadership strengths. Shaped by her family’s entrepreneurial spirit, she learned the value of hard work early on. Her message to Latino leaders is clear - what sets you apart is your superpower - stay true to yourself and you deserve a seat at the table.

In this fireside chat, Jan Gilg, Global President Customer Success & Americas, will sit down with Dave Lehanski, EVP of Business Development and Innovation at NHL to discuss how their organization is leveraging data, cloud, and AI to transform the game—on and off the ice. Through its long-standing partnership with SAP, the League is turning real-time insights into a competitive advantage, enhancing performance for players and coaches, deepening fan engagement, and driving more efficient, sustainable operations. From advanced analytics and coaching tools to next-generation front office capabilities, this conversation will highlight how technology is reshaping hockey and what’s ahead as innovation continues to accelerate.

As sustainability becomes central to business performance, organizations are moving from insight to action. Hear from SAP on how AI and embedded sustainability solutions across the value chain help enterprises automate processes, improve decision support, and ensure accountability. Following will be an engaging discussion on using AI to drive sustainable, data driven operational, and financial outcomes at scale.

Panel description AI is moving from tool to digital workforce. As intelligent agents execute tasks, make decisions, and collaborate with humans, the unit of work is changing — jobs and skills are being redefined, and leadership expectations are evolving. This panel asks: What does a career look like when AI becomes your coworker?

Artificial Intelligence is redefining how organizations attract, develop, and retain talent. In this session, we explore how SAP SuccessFactors leverages SAP Business AI and Joule agents to transform the employee journey from recruiting and onboarding to performance, learning, and workforce planning.