Join us for an inspiring and interactive session exploring the transformative potential of Generative AI across different business domains. In this session, we'll dive deep into real-world applications of GenAI that go beyond the obvious, showcasing how this technology is revolutionizing customer experiences, optimizing operations, and enabling new business models. Through practical demonstrations and success stories, you'll discover how Amazon and our customers are leveraging GenAI to solve complex challenges and unlock new opportunities. Whether you're new to GenAI or already experimenting with it, you'll leave this session with fresh perspectives on what's possible and actionable insights to drive innovation in your organization.